Fostering Corporate Relationships Through Floral Gifts
We've spent several years learning that successful business gifting isn't about perfect arrangements—it's about grasping the nuanced craft of professional relationships and the timing that truly counts.
How We Solved the Corporate Gifting Puzzle
In 2018, we kept hearing the same frustration from business clients: "Lovely blooms, yet they arrived after the meeting wrapped up." That's when we realized we weren't just arranging flowers—we were shaping moments that could make or break business relationships.
The Timing Breakthrough We Discovered
Our breakthrough came from a worried client in 2022. Their crucial investor meeting was moved up by three hours, and they needed deliveries aligned to the new schedule. Rather than deem it impossible, our team created what we now call "flex-timing"—floral setups designed to look flawless whether they arrive at 9 AM or 2 PM.
"Today we craft arrangements with multiple 'high points' across the day, so the blooms never appear to be idling."
Our Approach to Solving Problems
We crafted this method after seeing many well-meaning gestures lead to awkward moments rather than meaningful connections.
The Context Discovery Phase
We realized it the hard way when a client's celebratory arrangement arrived amid a challenging restructuring announcement. Now we ask the questions that florists typically overlook: What's going on in your business at the moment? What mood are you dealing with?
Recent example: a client sought to celebrate a partnership but noted that their partner company was facing a family tragedy. We moved from festive celebration to considerate support—same acknowledgment of the partnership, but a wholly different emotional tone.
The Practical Reality Check
Exquisite arrangements that can't be maintained easily become awkward in a few days. We learned to tailor designs for real office settings—air conditioning, changing light, busy receptionists who may forget to water.
Our office-hardy picks feature flowers that dry gracefully instead of wilting dramatically, and arrangements that still look purposeful even after a hectic week.
The Follow-Through Innovation
We found the true impact occurs after delivery. A client noted that guests were inquiring about their flowers weeks later, still looking fresh. That's when we realized we weren't merely delivering gifts—we were sparking ongoing conversations.
Now we add understated care cards that help the recipient keep arrangements looking professional longer, along with seasonal refresh options for clients who want to preserve that polished look year-round.
The Team Behind the Work
We're not traditional florists, and that's probably why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Avery Stone
Lead Design Curator
Former hospitality manager who repeatedly noticed how flowers shaped guest experiences in luxury settings. Avery Stone brings that same focus on environmental psychology to corporate environments, explaining how floral selections influence business discussions and first impressions.
Jordan Liu
Client Relations Director
Starting out in business consulting, he realized that enduring partnerships hinge on thoughtful gestures that many companies overlook. Jordan Liu specializes in timing, cultural nuances, and the subtle craft of building business relationships through meaningful gifts.
